BN runs ads to scare non-Muslims against voting for PR, while also running ads to scare Muslims against voting for PR.
BN runs ads to scare non-Muslims against voting for PR, while also running ads to scare Muslims against voting for PR.

Divide and rule is a strategy used by empires to control territories under subjugation. From the Wikipedia article:

Elements of this technique involve:

  • creating or encouraging divisions among the subjects to prevent alliances that could challenge the sovereign
  • aiding and promoting those who are willing to cooperate with the sovereign
  • fostering distrust and enmity between local rulers
  • encouraging meaningless expenditures that reduce the capability for political and military spending

Against a government which has no qualms instilling fear and suspicion among its people for a chance at staying in power, there is only one thing to do.

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