The Non-apology Apology. It’s actually become a well-known phrase. Wikipedia has a good article on it; and here’s another with more specific examples.

You already know the incident I’m referring to, of course. Now, I highly doubt that those two even know how to use a computer, much less be aware of other public apologies (CSMonitor says that public apologies have doubled from 1990 to 2002). But isn’t it a wonder how completely unrelated sleazebags can reach across time and space to utter the same nonsense and expect us to believe them?

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2 Responses to “The Non-Apology Apology”

  1. Wilz says:

    That article at http://www.outsports.com made a lot of sense. “If I offended you…” I’ve used that a good number of times myself, even when wanting to be sincere. Time to stop.

  2. [...] keris. The Star calls him a “big man” for this. (WTF – it bore all the hallmarks of a non-apology apology, was much belated, and he was practically forced to do it. “Big Man” my ass. [...]

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